Yes. Which ChatGPT plans show ads, where ads appear, what data is used, what advertisers never see, and the settings that let you limit or avoid ads.
On this page
The short version
Yes. OpenAI began testing ads in ChatGPT in the United States on 9 February 2026 and has expanded since. Ads appear below answers, are labelled as sponsored, and are shown on ChatGPT's unpaid tier and the Go plan. Paid plans from Plus upward do not have ads.
Who sees ads
| Plan | Ads |
|---|---|
| Unpaid tier | May appear |
| Go | May appear |
| Plus, Pro | No ads |
| Business, Enterprise, Edu | No ads |
| Accounts identified as under 18 | No ads |
OpenAI identifies under 18 accounts using account level age information and age prediction.
Where they appear
Below the end of a response, labelled as sponsored and visually separated. Not in Temporary Chats. Not in the ChatGPT Atlas browser during the test. Not near sensitive or regulated topics, including personal health, mental health and politics. OpenAI says it does not currently allow political advertising.
What is used to choose an ad
Always: what you are discussing in the current chat thread, plus basic context such as general location and language.
Only with personalised ads switched on: the current thread including personalised responses, how you interact with ads, and past chats and memory.
What advertisers never receive
OpenAI lists chats, chat history, memories, name, email, precise location, IP address and sensitive information. Advertisers get aggregated reporting such as views and clicks. If you message an advertiser through an ad, they see only what you send them.
Your controls
In Settings, then Ad Controls, you can switch off ad personalisation, dismiss ads and give feedback, see why you were shown an ad, and clear the data used for ads. Cleared ads data is retained for up to 30 days before removal from OpenAI's servers.
How to avoid ads
OpenAI names two routes. Upgrade to a plan without ads, or choose the no ads option on the unpaid tier, which comes with tighter limits such as fewer messages per day and no image tools. Availability varies by region.
If you run a business
The same facts read differently from the other side. The audience is large, the placement is below a relevant answer, and the rules protect user trust, which is what keeps the placement valuable. Start with ChatGPT ads in the UAE.
Quick answers
Does ChatGPT Plus have ads?
No. OpenAI says Plus, Pro, Business, Enterprise and Edu accounts will not have ads.
Do ads change ChatGPT's answers?
No. OpenAI says ads run on separate systems from the chat model and advertisers cannot shape, rank or alter responses.
Can advertisers see my chats?
No. OpenAI says advertisers do not have access to chats, chat history, memories or personal details, and receive only aggregated performance information.
Do Temporary Chats show ads?
No. OpenAI says Temporary Chats will not show ads.
Related
What ChatGPT ads are
Where ChatGPT ads appear, what an ad contains, how OpenAI picks which ad to show, who sees them and what advertisers can and cannot know.
ChatGPT ads in the UAE
The UAE is on OpenAI's self service list. Who qualifies, the AED 65 daily minimum, how billing works and a four week test plan for UAE advertisers.